Sunday, May 18, 2008

Another PR Blacklist? Ugh!

I was in London the week of May 5 working with Avanade's European marketing and PR teams for planning. Then last week I was busy in catch up mode, so some of you may have seen this already (it's making its way fast around the PR blog scene), but it's worth sharing anyway ...

Chris Anderson of Wired approached his blacklist like a bully, but Gina Trapani of LifeHacker appears to have a great case to make on this Wiki. It seems pretty obvious -- LifeHacker asks people clearly to send story ideas to tips@lifehacker.com (Tip your Editors), but instead emails were being sent to staff personal emails. Perhaps the PR rep wasn't getting a response to the email to the tips email so they decided to take action (leaving no stone unturned, of course), but in the process has led to another blacklist. As this blog has talked about in the past, it's a transparent world in the blogosphere, and this is more proof of it in action -- unfortunately, to the detriment of the legitimate practice of public relations.

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