Business mags still credible, Edelman

Informative piece from Richard Edelman on business magazines, and his conversation with Steven Adler, editor of BusinessWeek.

I pulled summaries of each point, but read the full blog yourself. It's important.

1) BusinessWeek aims to be a business information brand, not just a magazine.
2) Readership has increased substantially because of the web. The print circulation is 933,000 paid and a total of 4.7 million with the five times pass along. The digital product gets 9.5 million unique visitors a month and 50 million page views.
3) The focus is business to business topics. There are no more lifestyle stories on wine or travel.
4) Breaking news is covered, but in a different way than a wire service. “Our take is more analytical..."
5) “We aggregate any content that is free, from blogs to mainstream media. We provide users the ability to track developments and give them ownership,” Adler said. Users can read, save or add content on the topic network.

Nice conclusion, too:

BusinessWeek has taken the most radical step of recognizing that the audience now seeks to be on the field and to control its own destiny. Given the very high credibility rankings of business magazines, we need to make them first port of call for important stories.